When shopping for trade show displays, save money on your
overall budget by choosing trade show accessories that stretch
your marketing dollars. Table top displays, literature racks
and portable projection screens are all products that can be
used after the trade show to enhance your office environment or
used in other ways.
 
As you purchase your trade show booth, you will find offers to
purchase additional items to make your space more efficient,
more organized or more appealing to trade show attendees. If
you’re on a tight budget, the costs can quickly add up, so it
only makes sense to purchase those items that can later be used
in your office or retail space.
 
Here are a few ideas to get more “bang for your buck” with your
trade show accessories.
 
Table Top Displays
 
Table top displays are an affordable option to begin with
because they can be used as the focal point of your trade show
space, or as part of a larger trade show display. And when the
trade show is over, this marketing piece can continue to be
useful.
 
The table top display is a strong visual element that contains
key information about your product or company. You can extend
its usefulness after the trade show by putting it on display in
several different ways:
 
• In your company reception area or at the front of the store
to inform visitors about your company or a new product.
 
• In training sessions with employees to remind them of the
company’s key business principles.
 
• As a portable marketing tool when making presentations to
clients.
 
• To introduce the company to the general public or communicate
a key message or messages when sponsoring an event.
 
Table top displays are one of the most useful and versatile
marketing accessories that are worth the investment whether you
decide to attend a trade show or not.
 
Literature Racks
 
While your literature racks are very useful in organizing your
printed materials at a trade show, they can also be used as an
organizational tool around the office.
 
Organize Your Marketing Materials at the Office - If a prospect
walked in off of the street and wanted general information about
your company, are your printed materials easily accessible?. The
literature rack will keep all of the materials organized and
your staff will easily be able to see when materials need to be
replenished.
 
Shape Up Office Décor - Do you have magazines for your clients
to read while they wait to meet with you? We’ve all been to a
doctor’s office that has magazines strewn all over the tables
and chairs. A literature rack is an excellent way to keep all
of the magazines organized and in one place. Also, you can
avoid clutter by using a literature rack in your own personal
office to organize the various weekly or monthly magazines,
annual reports and other publications you receive.
 
Keep Employees Informed - You can place a literature rack in
the employee kitchen or “break room” to display updates to
company policies such as: health insurance or investment
benefits, holiday schedules, worker’s compensation rights,
special company-sponsored events for employees and the
community and even the latest internal company newsletter or
publication.
 
Literature racks are an incredibly helpful organizational tool
that reduce clutter and can be used to keep internal and
external audiences abreast of the latest developments within
your organization.
 
Portable Projection Screen
 
Whether you are showing a slideshow or a mini-movie, the
portable projection screen can be that little something extra
that increases traffic to your trade show booth.
 
Because it is easily transported, the portable projection
screen can also be used inside and outside of the office after
the trade show. When giving a client presentation, your
portable projection screen enables you to arrive at the meeting
fully prepared to do a standard Power Point presentation, or a
more elaborately executed multimedia visual. At the office,
whether you are reviewing graphs with statistical data at an
internal meeting or showing a slide show of candid office
photos at the annual holiday party, your portable projection
screen is a handy tool that can easily be stored without taking
up much space.
 
If you use discretion when choosing your trade show display
accessories, you will have materials that can be quite useful
around the office. Depending on the size of your office space,
and the needs of your staff, keep the table top display,
literature rack and portable projection screen in mind when you
want to make a wise investment with your marketing dollars.

About The Author: Mat Kelly is the president of ExhibitDEAL,
the Original Exhibit Wholesaler specializing in trade show
displays and accessories such as literature racks. Visit:
http://www.exhibitdeal.com/