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Thursday, 03 June 2010 06:56

Web Design Service

Attention to detail is one of the most important parameters to ensure a successful project from beginning to end. No stone can be left unturned as everything needs to be perfect in order to have a final product that you can be proud of. But creating the website is only part of the whole process. Other factors need to be taken into consideration such as target audience and demographics. The software platform used for the site is also crucial depending on your needs and what you are trying to achieve, the two basic formats to choose from are basically static or dynamic. Another very important aspect of good web design & development is the marketing strategy, this alone is a totally different ball game from the development process. Web page marketing can done both online and offline. It can be paid for or organic (SERPS). SEO or SEM strategies can be broken down to on site optimization and offsite promotion. You will also need a web hosting solution for your site and it is important to pick the most appropriate web features to match your site's theme and objectives. We are Canada's leading experts in Joomla, Wordpress and Drupal and can offer you some very affordable rates.

Graphical elements

What colors are you looking for? Do you need a logo? What kind of navigation are you looking for? As in any graphic design projects, the colors and shape of a home page need to be taken into consideration before starting the development and will depend not only on your webmaster but on what theme you are looking for.This in itself can be very complicated as you really need to find the "essence" of your online presence. It the site is about dating you might choose a pink or red color, if the it is about sports cars you might want something like black or yellow. For a corporate firm you will need to find some conservative color combinations to give your graphic designer. How big do you want your index file to be? Do you want it to fill the screen, on the right, on the left? What is your target audience? If you are planning to display multimed for professionals you might want to make it bigger to fit large flat screens (most graphic design professionals use larger screens). What kind of navigational elements are you looking for?

Going Static Or Content Management System

Most modern home pages use CMS systems but sometimes a plain static HTML website is needed. Designing static HTML pages is usually more simple and less expensive that complexe CMS sites but not necessarily. Adding flash and fancy graphical effects and custom animated gifs can add to the final price tag. If you opt for the major players, Joomla, Wordpress, Drupal or the best options. But basically, Joomla has over 9000 extensions and is the most powerfull content management system with the largest community, Word Press comes in second place with easy usability and then Drupal in third place for specialization. A CMS website will allow you more flexibility and allow you to build ecommerce solutions at more affordable design rates than builing them from scratch. Other common uses are social media, ecommerce , subscription, photo gallery and much more. Sometimes you might also need simple home page, a mini five document business or brochure website to add to your business cards or flyers, we can also assist in designing this type of simple, cheap, affordable homepage. Joomla 2.5 is finally out and although we don't recommend using it immediately it should be mature by mid-summer 2013.

Web Site design Rates

How much does it cost to have a home page designed and developed?How can you make a decision on who to hire and how will you choose your web designer? Fees are quite difficult to give our clients because so much is involved in the developement process. Hundreds of factors have to be taken into consideration. Static or dynamic sites? What platform are you planning on using if you go for templates? The cost of a website can vary between $250 to thousands of dollars. The only way to give you an accurate site design quote is to get as much information from you as possible so we can give you an accurate estimate. What technology will be required of your webmaster? Will you need extra animation from Flash or maybe animated GIFs? How many pages do you need, do you require the content to be written for you? What is budget, we will need this information to make the appropriate choice. This will also help us determine if a static html website might be more in line with the money you have allocated for your business plan. Joomla might require extensive css modifications, WordPress has numerous templates available that can be modified with HTML, Drupal uses a combination of both. HTML static online brochure can be be build at more competitive costs but then again it will depend on the functionality you are seeking. You might also need to populate your new site with data, this is also a service we offer.

Marketing Strategy

What is your website's target audience? What are you marketing objectives? Do you want immediate sales or do you have time to wait to naturally and organically climb search engine results? Are you using Joomla, Drupal or Wordpress? For immediate results you will need a PPC campaign with the three major players, Adwords, MSN Adcenter and Yahoo marketing. This will allow you to buy traffic and get instant results. However, the CTR and conversion ratio will usually be higher for organic results than PPC. It takes longer to get on top of SERPs naturally but the results are better. The cost of SEO/SEM will vary greatly depending on the your industry. The more competitive the the more seach engine optimization will cost you. A good way to save money on your web promotion is to geotarget your audience. This is especially helpful for Canadian projects as Canada is less competitive than the USA. You also need to set some realistic goals, you need to choose your keywords properly. Search engine marketing can be done both online and offline. Online strategies involve code and content while offline strategies involve linking and traditional media. On site SEO campaigns will also vary according to the CMS you are using, as they all have their own advantages and dissadvantages.

Web Hosting

Once you website has been designed and fully developed you will need to put it online. What web hosting package will you choose? This will depend a lot on the CMS platform that you have decided on. Fortunately, Joomla, Wordpress and Drupal can all be installed via Fantastico cpanel, it is the industry leader for managing and hosting solutions. Installing Joomla, Word Press or Drupal manually takes a lot of work but they can be installed in one click using Fantastico via cpanel. We offer three hosting packages, self server, full serve and dedicated server. The kind of webhosting package you choose will depend on your level of expertise. Self serve hosting is definitely not for beginners and should only be handled by seasoned experienced webmasters. In most cases we recommend full service hosting as it is the most economical way to go. Sometimes hosting a .ca domain name is better hosted on a Canadian server but not necessarily.




Last Updated on Friday, 14 June 2013 23:57